Tour Heineken’s brewery, drift through Amsterdam’s iconic canals and enjoy a 14% discount

• Everything you get at Heineken Experience: Breeze past the crowds with your fast-track tickets, catch a live English presentation, explore with an audio guide, and wrap it up with three refreshing beverages.
• Everything you get on the 60-min canal cruise: Hop on a comfy, glass-topped boat for a 60-min cruise through Amsterdam’s dreamy canals, with an audio guide in 21 languages.
• Why choose this combo: You get two of Amsterdam’s top experiences, easy scheduling, and zero extra planning—plus, Heineken and the cruise departure point are just minutes apart!

Inclusions

Heineken Experience

• Fast-track entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
• 3 complimentary Heinekens

60-min Canal Cruise

• 60-min canal cruise
• Glass-top roof boats
• Audio guide in 21 languages

Heineken Experience + 60-min Canal Cruise

• Ensure your entry tickets and ID are on hand for a smooth experience.
• Your pets are not permitted on this experience.
• For your convenience, guide dogs are welcome to join you.

Heineken Experience

• Outside food & beverages and smoking are not allowed in this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.
• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Available facilities: lockers, cloakroom and restroom.

Canal Cruise

• You’ll need to reserve a time slot for your canal cruise when you arrive in Amsterdam. Just visit any of the 16 Tours & Tickets shops in the city center to validate your open ticket.
• You can also pick your departure point: Amsterdam Central Station, Rijksmuseum (near Heineken Experience), Leidseplein, or Anne Frank Museum.

• These tickets can't be cancelled or rescheduled.

Skip-the-line Moco Museum & save 60 mins, then tour Heineken with an audio guide.

• Everything you get at Heineken Experience: Walk through Heineken’s old brewing rooms, listen to stories with a multilingual audio guide, catch a live English demo, and get interactive with photo booths and karaoke stations.
• Everything you get at Moco Museum: Why wait? Skip the line and get straight to Moco’s iconic art—Banksy, modern masterpieces, immersive digital exhibits, and an outdoor garden to explore.
• Why choose this combo: Get 5% discount, skip the queues, and explore both Moco Museum’s art scene and Heineken’s brewing legacy.

Inclusions

Heineken Experience

• Entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 Heinekens

Moco Museum Amsterdam

• Skip-the-line entry to Moco Museum
• Access to permanent exhibitions like Modern Masters, Contemporary Masters, Banksy, and Moco Garden
• Access to temporary exhibitions like Digital Immersive Art by Studio Irma.
• Audio guide in Dutch, English, French, German, Italian, Portuguese & Spanish

Heineken Experience + Moco Museum Amsterdam

• Ensure your entry tickets and ID are on hand for a smooth experience.
• Your pets are not permitted on this experience.
• For your convenience, guide dogs are welcome to join you.

Heineken Experience

• Outside food & beverages and smoking are not allowed in this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.
• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Available facilities: lockers, cloakroom and restroom.

Moco Museum Amsterdam

• Sharp metallic tools or objects, alcohol, drones, hats, and bags are not allowed in this experience.
• Flash photography is strictly prohibited at the venue
• This experience is not accessible by wheelchair and pram/strollers.
• Facilities: restroom and free Wi-Fi.
• For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
• Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.

• These tickets can't be cancelled or rescheduled.

From Heineken’s heritage to ice-cold cocktails at Icebar—Amsterdam’s coolest duo at 12% off.

• Everything you get at Heineken Experience: Learn the secrets behind Heineken’s perfect brew with a live presentation, an audio guide, and two well-earned Heinekens at the end.
• Everything you get at Icebar Amsterdam: Skip the queues, suit up in the thermal gear provided, and enjoy three icy beverages while surrounded by 35 tons of sculpted ice at -10°C.
• Why choose this combo: Get the best of both worlds—explore Heineken at your own pace, then skip the line for frosty fun and free beverages at the Icebar.

Inclusions

Heineken Experience

• Entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
• 2 complimentary Heinekens

Xtracold Icebar

• Skip-the-line entry to the Xtracold Icebar
• 3 free beverages (1 in the front bar + 2 in the Icebar)
• Thermal coat and gloves

Heineken Experience + Icebar Amsterdam

• Ensure your entry tickets and ID are on hand for a smooth experience.
• Outside food & beverages and smoking are not allowed in this experience.
• Your pets are not permitted on this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.
• For your convenience, guide dogs are welcome to join you.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Available facilities: lockers, cloakroom and restroom.

Icebar Amsterdam

• This experience is accessible to wheelchair users. However, electric wheelchairs are not allowed.

• These tickets can't be cancelled or rescheduled.

Score a 22% discount—tour Heineken’s brewery, then cruise Amsterdam’s canals for 75-min.

• Everything you get at the Heineken Experience: Save 30-mins and fast-track your entry to the Heineken brewery. Enjoy the live English walkthrough, pick your language on the audio guide, and wrap things up in the colourful buzz of the Best ‘Dam Bar.
• Everything you get on the Canal Cruise: Relax on a 75-min cruise through Amsterdam’s canals in a glass-roof boat. Spot landmarks like Rijksmuseum and Magere Brug, with an audio guide in 19 languages.
• Why choose this: Save 22% and hop on your canal cruise right across from Heineken for the easiest two-in-one Amsterdam experience.
• Upgrades: Sightseeing is better with snacks! For the cruise, pick the snack box option and enjoy sweet and savory bites, plus a beverage.

Inclusions

Heineken Experience

• Fast track entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 3 complimentary Heinekens

75-min Canal Cruise

• 75-min Canal Cruise (boarding opposite Heineken Experience)
• Glass-top roof boats
• Audio guide in 19 languages
• Snack box on the cruises (as per option selected)

Heineken Experience + 75-min Canal Cruise

• Ensure your entry tickets and ID are on hand for a smooth experience.
• Your pets are not permitted on this experience.

Heineken Experience

• Outside food & beverages and smoking are not allowed in this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.
• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• For your convenience, guide dogs are welcome to join you.
• Available facilities: lockers, cloakroom, and restroom.

75-min Canal Cruise

• This experience is not accessible to wheelchair users.

• These tickets can't be cancelled or rescheduled.

From Heineken’s Best 'Dam Bar to Johan Cruijff ArenA’s famous pitch—all in one ticket!

• Everything you get at Heineken Experience: Take a peek inside the original brewery, ride through a bottle’s journey in 4D, go on a self-guided tour with a multilingual audio guide, or catch a live English session & finish at the Best ‘Dam Bar hangout.
• Everything you get at Johan Cruijff ArenA: Go behind the scenes at Johan Cruijff ArenA, and visit the dressing rooms, dugout, pitch, players’ tunnel, and Ajax Gallery of Fame on your own!
• Why choose this combo: One hassle-free booking gets you into Heineken Experience and Johan Cruijff ArenA—explore brewing culture and football history at your pace!

Inclusions

Heineken Experience

• Entry to the Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 Heinekens at Best 'Dam Bar

Johan Cruijff ArenA

• Entry to Johan Cruijff ArenA
• Access to: Players' Dressing Rooms, Mixed Zone, Players' Tunnel, Pitch, Manager’s Dug-out, Ajax Gallery of Fame

Heineken Experience + Johan Cruijff ArenA

• Ensure your entry tickets and ID are on hand for a smooth experience.
• Outside food & beverages and smoking are not allowed in this experience.
• Your pets are not permitted on this experience.
• For your convenience, guide dogs are welcome to join you.
• Available facilities: Restrooms

Heineken Experience

• For safety reasons, guests under the age of 18 years are not allowed on this experience.
• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Available facilities: lockers and cloakroom.

Johan Cruijff ArenA

• Helmets, suitcases, or bags bigger than 30 cm x 21 cm x 10 cm are not allowed on this experience.
• This experience is accessible to wheelchair and pram/stroller users.
• For your convenience, escalators and elevators are available throughout the venue.
• Access to the Ajax dressing room may be restricted on days when the team has a home or away match.

• These tickets can't be cancelled or rescheduled.

Food tours, day trips & iconic sights – visit as many as you want with one pass.

• Everything you get: Discover the best of Amsterdam with this All-Inclusive city card, valid for 1/2/3/5 consecutive calendar days. Within your selected number of days, you can enjoy free entry to 45+ landmarks and tours, such as Keukenhof, a day trip to Giethoorn, food tours & more.
• Why choose this: Forget juggling multiple tickets, skip queues & visit as many attractions as you can with this digital pass while saving up to 65%.

Inclusions

• Validity: Pass valid for 1/2/3/5 days

Access to:

• Museums: Rijksmuseum, Amsterdam Pipe Museum, Moco Museum & more
• Landmarks: Madame Tussauds, the Amsterdam Dungeon, the Upside Down Amsterdam & more
• Bus tours and cruises: Zaanse Schans Bus Excursion, Open Boat Cruise & more
• Guided tours: The Life of Anne Frank & Neighbourhood Tour, Giethoorn Day Trip & Canal Tour & more
• Activities: The Murder by Dam Square, Cheese Tasting Amsterdam, Day Trip to the Cheese Markets & more
• Entry to Keukenhof, the Heineken Experience, H'ART Museum & more
• Get all details here

Exclusions

• Airport transfers
• Public transport

• Each attraction or landmark can only be visited once with this card.
• Your All-Inclusive Pass is for your exclusive use only. It's non-transferable and cannot be shared with others.

• After purchasing your pass online, download the Go City app on your phone.
• Follow the instructions in your confirmation email to sync your pass to the app.
• While most attractions don’t require reservations, some popular ones do. Look out for the “reservations required” label on the Go City app. Tap the attraction to find out how to book.
• Your pass activates when you visit your first attraction and scan it at the entry.

Validity:

• Activated: Your pass is valid for 1/2/3/5 consecutive calendar days selected while booking.
• Your access for each day ends at midnight, regardless of when you start using your pass. For example, a 3-day pass you begin using at 4pm on Monday is valid until 11:59pm on Wednesday.
• Non-activated: Your pass is valid for 1 year from the date of purchase.

• Free cancellation anytime before the start of your experience
• These tickets are valid for 12 months from the date of purchase.